HELLO.ITS.ME First .ME application

According to the domain.me website, two minutes after the sunrise period was opened for the .ME (dot me) domains, an application for the the domain HELLO.ITS.ME was submitted. This aptly hacked domain application didn't have any further details but this should set the trend for more hack domain registrations in the future. Currently, the calendar is still in the sunrise period where only trademark holder can apply for a domain.

It made me wonder who owns a trademark for HELLO.ITS.ME so I made a short Google search but found nada! Trademark holders for generic domain names shall be battling it out in auction if multiple application for a single domain is received at the end of the sunrise period.
The rest who wish to register a .me domain for themselves need to wait till June 6 for the open season... I mean the landrush period.

Question to self... I wonder if anybody has a hold on do.me

Thanks to icanhascheezburger.com for the cute picture!