Today's May 17 on my part of the world and this means the deadline for trademark registering of .me domains are only 3 days away.To protect companies intellectual property rights the handlers of the dot me domain registry has put in place this sunrise period to give companies a chance to submit an application of a domain for a trademark duly recognized in their originating countries. The process involves careful evaluation and just in case a particular .me domain get more that 1 application, the dot me domain will be auctioned to the applicants.
Many big companies have already gone ahead by submitting their own. The Montenegro domain registry reportedly has received trademark applications from Apple (apple.me) ( itunes.me) and (ipod.me), software giant Microsoft, TV media company MTV and German car-maker BMW.
This is like last call for boarding passengers for big companies. They run the risk of losing a domain name related to them which could probably result in some unexpected legal stuff in the end.

